What it is
Decision-first research. We scope to your objective, choose the right methods, and deliver findings you can defend.
Custom Research
Custom Research, Built Around the Decision
Mix qual + quant to pressure-test claims, pricing, packs, and concepts—so your work ships with evidence clients can trust.
Custom Studies for High-Stakes Decisions
When to use it
You must prove or optimize a high-stakes move—claims, language, pricing, packaging, concepts, or go-to-market.
Why agencies choose it
Sharper creative briefs, reduced backlash risk, and executive-ready proof points tied to Gen Z & Millennial behavior.
Methods Matched to Your Objective
Qualitative
- 1:1 depth interviews & mini-groups
- Digital diaries & ethnography
- Creative language + narrative testing
- Co-creation with Gen Z & Millennials
Quantitative
- Concept/claims testing (monadic/seq-monadic)
- Conjoint, MaxDiff, TURF, pricing (Gabor-Granger/PSM)
- Audience & segment sizing
- Dashboard module for result exploration (optional)
We document base sizes, significance rules, and any small-base flags. Client data merges supported.
How a Custom Study Runs
Discover
Clarify the decision, stakeholders, and risk areas. Identify segments and guardrails.
Design
Select methods (qual/quant), build instruments, and align on success criteria & reads.
Field & QA
Run the study with quality controls, then clean, weight (if applicable), and verify outputs.
Readout & Activation
Executive deck + appendix; optional dashboard module; working session to translate to briefs.
Typical timelines: 2–8 weeks depending on scope. We’ll advise on bases and MoE by segment.
What You Receive
Executive Deck
Decision, evidence, and recommendation path
Technical Appendix
Method, questionnaire, and QA notes
Crosstabs / Reads
Saved views + significance flags
Dashboard Module (Optional)
Explore, segment, export white-label charts
Raw Data (As Scoped)
CSV/Parquet + schema & data dictionary
Working Session
Translate insights to briefs and guardrails
Formats and options depend on scope and audience. Small-base reads are flagged for caution.
What the Output Looks Like
White-label exportFrom test to story
We connect findings to the decision—highlighting what resonates, what risks backlash, and the guardrails for creative. Exports are neutral and deck-ready.
Neutral styling by default; client logo footer optional. Significance and small-base flags are preserved.
Custom Research FAQs
How long does a custom study take?
How long does a custom study take?
Most complete in 2–8 weeks depending on scope, methods, and audience recruiting.
What sample sizes do you recommend?
What sample sizes do you recommend?
We scope bases to the decision and segments. We’ll provide expected margins of error by base size.
Can you join client data?
Can you join client data?
Yes. We support hashed IDs and aggregated joins; many projects require no PII.
Can results appear in the dashboard?
Can results appear in the dashboard?
Yes. We can enable a module for filtering, segmenting, and white-label exports.
Do you support SSO and DPAs?
Do you support SSO and DPAs?
SSO is available on Studio/Enterprise (add-on for eligible Team). We support security reviews and DPAs on Enterprise.
Have a Decision You Need to Defend?
We’ll scope a custom study to your risk, audience, and timeline—and deliver findings your stakeholders can trust.