EcoFocus becomes both a pitch engine and a delivery engine for advertising, marketing, PR and comms teams, giving you expert-supported access to nationally representative insights on the purpose-driven market and how sustainability values translate into real purchasing behavior.
For advertising, marketing, PR and comms firms, EcoFocus becomes both a pitch engine and a delivery engine. Use our data to win opportunities, reduce risk, and keep high-credibility strategy in market.
Pitch engine for strategy teams
Bring category-specific sustainability evidence directly into your pitch narrative to show exactly how values correlate with behavior in your client’s market.
Message clarity before campaigns launch
Use EcoFocus to prioritize claims and themes most likely to resonate, helping teams avoid vague language that triggers skepticism or delays approvals.
Delivery engine for ongoing work
Keep PR, social, and comms content grounded in current data so teams can publish credible points of view continuously, not just during campaign peaks.
Third-party principles reinforce this approach
We are not alone in our belief in the importance of good data. The AMEC, Barcelona Principles 3 report states that robust data and solid insights should underpin communications planning, grounded in clear goals and supported by both qualitative and quantitative evidence.*
*Source: AMEC, Barcelona Principles 3. (2020)
Built for confidence in strategic recommendations
At EcoFocus, we bring 16 years of rigorous syndicated research on US consumers’ sustainability attitudes and behaviors. Our extensive study is carefully designed to be representative of the US adult population based on key census characteristics and boasts a robust sample of 4,000 respondents and a highly reliable margin of error of just 1.55%.
They prioritize sustainability, health, and ethics, not just in what they buy, but in who they buy from. Purpose isn’t just a value proposition. It’s the new margin-friendly differentiation and growth driver.
*Source: NielsenIQ/tPX White Paper
2030 is right around the corner. The time for companies to prepare for this huge shift in consumer purchasing power is NOW.
Agencies win when they can turn cultural signals into commercial outcomes, and that’s exactly what EcoFocus delivers. Our Portal gives you interactive, expert-supported access to nationally representative insights on the purpose-driven generation (Gen Z & Millennials) and how they differ from older consumers.
Consumers are 4x more likely to purchase from a brand they believe has a strong purpose. When consumers believe a brand has a strong purpose, they’re 6x more likely to continue supporting it in a challenging moment, helping reduce churn risk.*
Sustainable values aren’t fringe anymore. They’re mainstream. Our data shows sustainability-conscious shoppers include parents in suburbia and rural shoppers who are actively looking for brands they can trust.
EcoFocus helps companies avoid vague claims that trigger skepticism. Test what resonates, like 'Plastic-Free Packaging' vs. 'Certified Carbon Neutral', and communicate with confidence.
*Zeno Group, 2020 Strength of Purpose Study
Our annual trend survey provides comprehensive data across consumer sustainability, health, packaging, workplace practices, category behavior, brand perceptions, and messaging segmented by key demographics for targeted insights.
Coverage
8 research domains from consciousness to segmentation.
Activation
Built for strategy, messaging, innovation, and planning.
Why This Matters: Whether you’re launching a sustainable product line, redesigning packaging, communicating environmental commitments, building workplace programs, or benchmarking your brand’s eco-reputation, our data reveals what consumers believe, trust, and purchase.
Our syndicated data is available to you with an annual license fee for you to access 24/7/365 via our Interactive Dashboard.
Crosstabs and filters let you tailor proof to each client audience in minutes.
Move from insight to recommendation quickly with export-ready visuals, reusable cuts, and proof that adapts to category, audience, and pitch context.
Our Portal's fast filters and export-ready visuals let strategists and creators work without research bottlenecks, while rigorous research data help teams craft credible sustainability messaging and defend recommendations with confidence.
In short: EcoFocus turns sustainability from a fuzzy talking point into a measurable, actionable growth strategy your clients can execute immediately.
Built for strategists, planners, creatives, and client leads who need defensible answers quickly across the full sustainability decision journey.
$2,600
Per Month
OR
$29,500
If Paid Annually
$4,150
Per Month
OR
$47,500
If Paid Annually
$6,200
Per Month
OR
$71,000
If Paid Annually
Qualified Not-for-Profit: 20% Discount
If you don’t get value from EcoFocus in your first year, we’ll make it right.
We’re confident EcoFocus® Portal insights will show up in your work, either in client deliverables or internal planning. If your team doesn’t use the Portal or doesn’t find it valuable during your first 12 months, tell us and we’ll make it right. This is a limited offer as part of the Portal Launch Program.
Value can include using EcoFocus insights to inform strategy, messaging, audience segmentation, briefs, POVs, pitches, recommendations, or renewal planning, whether or not the data is shared directly with a client.
Quick answers for agency teams evaluating seat licenses, support, and how to apply EcoFocus data in live pitch and client workflows.
Yes. EcoFocus uses a nationally representative US adult sample balanced to key census characteristics.
Let’s walk through the Portal, show relevant modules for your category, and map insights to your upcoming opportunities.