Purpose, claims & behavior
We connect beliefs and message resonance to the behaviors that drive growth—so you can close the say–do gap with confidence.
Syndicated Study
Decoding the Purpose-Driven Generation
Reliable sustainability data to support your next big decision. Actionable, behavior-anchored insights revealing what today’s purpose-minded consumers believe, expect, and do—delivered through our interactive dashboard so your team can explore, segment, and export with confidence.
Study Overview
What the Syndicated Study Covers
We decode how sustainability values influence buying, messaging, and retention—turning purpose into a business advantage at a fraction of traditional costs.
Generational & parental influence
Gen Z and Millennials lead, with younger Gen X rising—plus strong parental transmission of environmental values.
Packaging & label impact
Which on-pack claims move the needle—Plastic-Free, Recyclable, Plant-Based, Certified Carbon Neutral—and which read like greenwashing.
Corporate responsibility & trust
How transparency, supply-chain accountability, and EPR expectations shape brand trust and retention.
Measurement Framework
How We Measure Sustainability. Built for Real Decisions.
Our coverage spans environmental and health dimensions that shape real-world choices—so you can align strategy, packaging, and claims with what actually moves consumers.
Climate & Environment
Climate change beliefs, extreme weather experiences, and attitudes toward emissions and fossil fuel extraction.
Chemical Safety
Awareness and avoidance of BPA, phthalates, PFAS, VOCs, microplastics—across food, personal care, and home.
Circularity Behaviors
Recycling, composting, waste reduction, and preferences for reusable, refillable, and recyclable packaging.
Sustainable Consumption
Willingness to pay, organic/local buying, and the role of certifications in building consumer trust.
Corporate Responsibility
Expectations for commitments, transparency, and accountability (e.g., Extended Producer Responsibility).
Health–Environment Link
How personal wellness and environmental stewardship connect in choices about materials, ingredients, and labels.
Background & Methodology Snapshot
Nationally representative U.S. adults (18+), balanced to U.S. Census. Online survey, ~20–25 minutes.
13+
Years Tracking
4,000
Respondents / Wave
±1.55%
National MoE
Sep 2025
Latest Fielded
What Makes EcoFocus Different
Each differentiator is part of our DNA—building a bridge between syndicated depth and brand-ready agility.
Landing Zone → Launching Pad
Most needs are solved by our deep syndicated database. If you need more, we extend into bespoke research seamlessly.
De-Risk Your Messaging
Test which claims resonate and avoid vague language that triggers skepticism. Communicate with confidence.
Purpose Behavior Engine
Behavioral baseline, psychographic & demographic profiles, message resonance, and packaging/label influence—built for CMOs.
Who It’s For
Use Cases Across the Business
Put EcoFocus insights to work—from brand and retail to talent and finance—so teams act with clarity and confidence.
For CMOs
- Translate sustainability into growth with data-backed message and claim testing.
- Know which levers drive switching, loyalty, and price tolerance.
For CHROs & Talent
- Link employer brand to the values that matter to emerging talent.
- Back your EVP with real data to reduce churn and boost attraction.
Retail & Grocery
- Choose the right on-pack claims and signage for shopper values by region.
- Align private label and vendor messaging to demand signals.
Financial Services
- Understand which sustainability themes build trust with younger customers.
- Validate ESG product narratives and avoid greenwashing.
Multiple Access Points to the Insights You Need
Interactive Dashboard
Explore trends, filter by audience, and build custom views—24/7/365 access to tens of thousands of data points.
Exportable Crosstabs
Download robust crosstabs aligned to your priorities—no manual slicing. Great for quick internal share-outs.
Executive Summary & Consulting
Executive summaries, insights, and optional consulting to connect findings to strategy, planning, and activation.
What the Output Looks Like
White-label exportExport in seconds
Pull a chart, apply your segment cuts, and export a neutral PNG (or CSV for analysts). Optionally add your logo in the footer.
What’s Included
Everything You Need to Act on Sustainability
The syndicated study is your foundation. Add custom modules and integration support to plug EcoFocus directly into your dashboards, personas, and go-to-market decisions.
Seat licensing Onboarding & enablement Executive-ready outputs
Most Popular
Syndicated Access
- All dashboard modules
- Crosstabs & quick exports
- Two onboarding sessions
- Quarterly consult touchpoints
Contact us to license
Includes onboarding, fast start, and quarterly consults.
Custom Add-Ons
- Proprietary questions fielded in the next wave
- Custom dashboard including your proprietary data
- Executive summary of custom results
Integration
- Wrap EcoFocus data around your existing research
- Augment personas & journey maps
- De-risk messaging & packaging decisions
Let’s Find a Way to Work Together
We start with a no-cost, no-obligation discovery call to align objectives and define success. From there, we’ll tailor access and add-ons to your goals and budget.