81% of consumers are concerned about PFAS "Forever Chemicals" in their packaging.
Packaging is no longer background—it’s a health signal. Concern is highest for PFAS/forever chemicals with 81% concerned, followed by microplastics 79%
Consumers connect packages to what’s inside: “84% believe some containers can leave undesirable chemicals in beverages,” with a similar pattern for food
They also link product health to material choice: “69% believe healthier products should use healthier packaging materials”
And they take action: 61% try to buy products in packaging that is recyclable
They act on that belief by seeking “recyclable” (61%), “refillable/reusable” (53%), and “less plastic” in beverages (52%)
Not too surprisingly, 86% of consumers find glass to be the most eco-friendly
In material evaluations, glass and paper rate more eco-friendly than plastic and styrofoam
One might interpret these concerns as a mandate to lead with material clarity—reducing friction and strengthening perceived quality in a single move.
Want to go deeper? When it comes to packaging data, this is just the tip of the iceberg. If you would like to take a deeper dive into the data, contact EcoFocus today to set up a no cost, no obligation chat. We can show you how our data will help you decode the purpose driven market.